Combining the global resources of Alibaba Group and Ant Financial Group, AGTech leverages its strengths and experience in entertainment games and technology to jointly develop the overseas entertainment market. The Group successfully launched the mobile games and entertainment platform, Paytm First Games (formerly known as “Gamepind”), in January 2018 through its joint venture with One97 Communications Limited.
Paytm First Games offers players a unique online experience with popular games content such as social games, card games and fantasy sports games. The platform has grown its user base significantly and will continue to benefit from Paytm and other well selected marketing channels. As the brand influence of the platform continues to grow, together with the addition of competitive games contents particularly in the sports category, as demonstrated by the launch of a dedicated cricket channel in March 2019 and fantasy cricket (known as “Paytm First Captains”) in May 2019,
the Group is hopeful that Paytm First Games will continue to grow its user base, paving the way to monetize this unique platform, thus capitalizing on the significant potential of the fast growing mobile games and entertainment market in India.